Towards Retailer-Ready Berry Production: IPM Insights for Strawberries and Raspberries from Berry Forum 2025

Discover how integrated pest management (IPM) for strawberries and raspberries—distilled from Cultiva EcoSolutions sessions at Berry Forum 2025 in Poland—links climate, microclimate, substrate and microbiome management with GLOBALG.A.P. to achieve resilient, retailer-ready berry production in Central Europe.

Featured graphic for the article “Towards Retailer-Ready Berry Production: IPM Insights for Strawberries and Raspberries from Berry Forum 2025”, with Cultiva EcoSolutions logo over a conference stage background.

System-Level IPM for Strawberries and Raspberries: Key Lessons from Berry Forum 2025 in Poland

Integrated pest management for strawberries and raspberries (IPM) is at the heart of current discussions on climate-resilient berry production in Central Europe. During Berry Forum 2025 in Ożarów Mazowiecki, Poland, where Cultiva EcoSolutions took part in the technical sessions, many conversations went beyond choosing individual fungicides or insecticides. The focus was on how to design systems that keep crops productive, maintain residue profiles within retailer expectations and manage risk under variable weather and demanding market conditions. For many farms, this means moving from a narrow focus on single products toward integrated pest management for strawberries that aligns with raspberry IPM and retailer residue expectations. Speakers and participants returned repeatedly to the idea that stable berry production depends on linking climate, substrate, microbiome and certification, rather than treating them as separate topics.

Group of strawberry and raspberry experts on stage at Berry Forum 2025 in Poland
📸 Snapshot #1 — Expert speakers and organisers on the Berry Forum 2025 main stage in Poland. The event brought together advisors, suppliers and growers to exchange system-level IPM strategies for retailer-ready strawberry and raspberry production.

Historically, advisory and supplier discussions often centred on product lists and spray calendars. At Berry Forum 2025, there was also strong interest in what happens when growers step back and look at IPM as a system outcome. System-level IPM encourages a closer look at how decisions in irrigation, fertigation, pruning and tunnel ventilation either support or complicate plant protection. In the sessions, IPM was presented less as an add-on layer and more as the combined effect of hundreds of daily choices about how the crop and its environment are managed. When growers approach IPM in this way, conversations tend to become more strategic and less about simply adding one more product into the mix.

How Climate, Microclimate and Crop Architecture Shape Pest and Disease Pressure in Strawberry and Raspberry Production

Climate and microclimate are active drivers of pest and disease pressure in strawberries. In open field systems, periods of intense rainfall or heat can coincide with flowering and harvest, influencing infection cycles and fruit quality. In covered systems, plastic tunnels and greenhouses create microclimates where humidity, temperature and condensation can move quickly between favourable and unfavourable conditions for pathogens like grey mould. Crop architecture – row orientation, plant density, pruning practices and drip line placement – then determines how long leaves and flowers stay wet, how quickly tissues dry, and how effectively sprays can reach target surfaces.

Dr. Emilia Mikulewicz presenting a slide comparing open-field and protected strawberry systems at Berry Forum 2025
💡 Insight #1 — Comparison of open-field vs protected strawberry systems during the Berry Forum 2025 IPM session. Protected tunnels ramp up pest and disease pressure faster and demand proactive climate, ventilation and canopy management, while open fields depend more on timing around rainfall, dew and heat events.

If this interaction between climate, microclimate and canopy structure is not analysed carefully, a common response to rising pressure is to increase the number of treatments. Under tightening residue limits and retailer-specific protocols, this approach has clear limits. Additional fungicide applications late in the season may reduce visible symptoms but increase the risk of residue issues, rejections and higher sorting costs at harvest. Case examples discussed in Poland showed that relatively modest changes in tunnel ventilation strategy, row spacing or defoliation could significantly support grey mould management, sometimes more effectively than an extra spray. The practical message was that a stable IPM strategy – whether based on chemistry, biologicals or both – almost always starts with a workable microclimate.

How Substrate Quality, Root-Zone Microbiome and Climate Strategy Drive Raspberry IPM Performance

Raspberries grown in substrate systems offer both flexibility and new points of vulnerability from an IPM perspective. For many growers, the success or failure of their raspberry IPM program is decided in the root zone, where substrate quality and root-zone conditions play a central role in how fungicides, biocontrol agents and plant defence activators perform.

The physical properties of the substrate influence drainage, aeration and root distribution. When the mix compacts or remains wet for too long, roots can become stressed and more susceptible to root and crown diseases. In such situations, even a carefully designed fungicide program may appear less effective because it is trying to protect plants that are already compromised by their environment.

Presentation slide at Berry Forum 2025 showing sources of inoculum in planting material and substrate residues for a raspberry IPM program
💡 Insight #2 — Planting material and leftover substrate were highlighted as key inoculum sources in raspberry and strawberry systems. Crop residues, old root balls and contaminated benches often carry pathogens into the next cycle, undermining root-zone microbiome benefits and fungicide programs.

The root-zone microbiome adds complexity but also opportunity. Beneficial microorganisms can support nutrient cycling, suppress certain pathogens and improve plant resilience, as long as oxygen levels, salinity and temperature remain within reasonable ranges. A climate strategy that overheats the substrate, or allows EC to swing widely, will erode these benefits. During the raspberry-focused session at Berry Forum 2025, several scenarios showed how adjustments in irrigation frequency, emitter placement, shading or ventilation altered disease development more than adjustments in spray timing alone. For raspberry growers, the key takeaway was that substrate, microbiome and climate operate as a single system. IPM products need that system to be broadly functional; they cannot fully compensate for fundamental weaknesses in the root-zone environment.

How to Connect IPM, Fertigation, Climate Management and GLOBALG.A.P. Certification in Berry Production

On many farms, IPM, fertigation, climate control and certification are still managed as distinct areas, often by different people. One person handles nutrition and irrigation, another focuses on plant protection, a third on climate screens and tunnel settings, and a fourth on GLOBALG.A.P. documentation and retailer audits. Each part may be well managed in isolation, yet the overall result can still be inconsistent yields, higher-than-expected rejection rates or stress before inspections, simply because the links between these areas are weak.

A system-level view starts from the recognition that buyer protocols, such as GLOBALG.A.P. and retailer-specific standards, set the framework for decisions on chemistry, residues and hygiene. Fertigation strategy influences plant vigour, tissue robustness and the crop’s ability to recover from pruning or weather stress. Climate management shapes leaf wetness, condensation patterns and pest development rates. IPM, in this context, is the way these elements are coordinated into a reliable, compliant system. Discussions at Berry Forum 2025 highlighted that when programs are designed with certification and retailer expectations in mind from the outset, farms often face fewer last-minute compromises and are better placed to explain their technical choices to buyers.

What Strawberry and Raspberry Growers Are Really Asking About Grey Mould, Biology vs Chemistry and Microbiome-Based IPM

Grower questions were a central part of the Berry Forum 2025 sessions. Grey mould under high pressure was mentioned frequently, especially in the context of strawberry grey mould control in tunnels and greenhouses. Producers described years when long periods of cloudy, wet weather overlapped with flowering and harvest, allowing Botrytis to build up despite intensive protection programs. Their questions went beyond the choice of a single product and focused instead on sequencing: how to combine biologicals and chemistry, how to manage resistance, and how to protect fruit quality without putting residue levels at risk.

Dr. Emilia Mikulewicz presenting a slide on strawberry grey mould control and integrated pest management for strawberries in open-field and protected systems at Berry Forum 2025
📸 Snapshot #2 — Conference presentation on grey mould, residue risk and integrated strawberry IPM during Berry Forum 2025. The session highlighted how strawberry production can meet retailer residue expectations by combining system-level IPM with carefully planned use of biologicals and chemistry.

Another group of questions focused on microbiome management and the use of biological products, compost teas and microbial inoculants in commercial berry systems. The discussions pointed towards a balanced, practical view. Microbiome-focused strategies can add value, but they need to be integrated into the broader production system and evaluated against economic and operational realities. Large-scale berry farms cannot rely solely on approaches that require ideal conditions every day. A more realistic goal is to use microbiome tools to support a stronger baseline – healthier roots, better nutrient efficiency and improved stress tolerance – while maintaining a pragmatic chemical toolbox for periods of very high pressure. Across these conversations, the emphasis was on clarity: what is possible, what is realistic, and how each farm can position itself on that spectrum.

How to Build Resilient, Retailer-Ready Strawberry and Raspberry Production Systems in Central Europe

Central Europe is emerging as a reference region for how strawberry and raspberry production can adapt to weather variability and stricter market expectations. Growers in Poland and neighbouring countries operate in competitive environments, supplying buyers who expect consistent quality, traceability and disciplined residue management. At Berry Forum 2025, “resilient, retailer-ready production” was discussed as an everyday operational goal rather than a slogan, reflecting the pressures that farms face from both weather and the market.

In this context, structured advisory support can help identify practical next steps. A technically grounded review of IPM, substrate and climate strategy often reveals bottlenecks that routines have normalised over time. Advisory teams at companies such as Cultiva EcoSolutions work with growers to map how plant protection, fertigation, climate control and certification interact on a specific farm, under specific buyer demands, and to turn that analysis into practical IPM programs for strawberries and raspberries. The aim is to co-design a system that fits the farm’s scale, labour structure and investment capacity, rather than to impose a fixed template. For growers who did not have the opportunity to talk with Cultiva EcoSolutions during Berry Forum 2025, continuing the discussion afterwards – through LinkedIn or a more structured review – can be a constructive step towards more stable, retailer-ready berry production in the coming seasons.

Dr. Emilia Mikulewicz from Cultiva EcoSolutions being interviewed on camera during Berry Forum 2025
📸 Snapshot #3 — Dr. Emilia Mikulewicz from Cultiva EcoSolutions, giving a short on-camera interview during Berry Forum 2025, summarising key impressions from the strawberry and raspberry IPM sessions.

Frequently Asked Questions About IPM for Retailer-Ready Strawberry and Raspberry Production

Managing grey mould, residues or GLOBALG.A.P. pressure in your berry production?

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About the Author

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Cultiva EcoSolutions

Cultiva EcoSolutions is a horticulture and sustainable agriculture consulting firm focused on system-level IPM for high-value crops, including strawberries and raspberries in Central Europe and other production regions. The team links plant protection with irrigation and fertigation strategy, substrate and root-zone microbiome management, climate and microclimate control, and market quality assurance, including farm compliance and organic certification such as GLOBALG.A.P. Working with commercial growers and agribusinesses, Cultiva EcoSolutions designs practical, science-based programs that stabilise yields, protect fruit quality, manage residues in line with retailer expectations, and strengthen long-term resilience in modern berry production systems.


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